The Work: Service Businesses and Professionals
You spend your days juggling clients, projects and about five million operational details. You know that effective communication tools are vital, but you don't have the time to create them at the level of excellence they require.
If you're in business to provide services of any kind, you have to present those services as invaluable. You also have to set yourself apart from — and above — all others in your field. I can help you get this done, with writing that speaks directly to your audience and pinpoints all that's unique and beneficial about what you do and how you do it.
Your clients want excellence with a personal touch. During my 20-year communications career, I've written for businesses of all kinds. I've learned to deliver on-target, skillfully crafted copy that can distinguish the quality of your services and the spirit of your business philosophy. That's who you are. That's what your audience will respond to.
Here’s what I write:
IT consultants, graphic designers, real estate agents, personal trainers and, well, you name it: whatever service you're providing, I can help you attract new business with writing that sets you apart and tells your audience exactly why they need you.
Make sure your website describes your services with style and gets your most important selling points across effectively. I ensure every word is doing its job to communicate the superb quality—and indispensable nature—of your services.
Press Kits/Press Releases
An up-to-date press kit is an invaluable tool for big events and important clients. The "Press Releases" page on your website is a great way to keep your customers up to date on your accomplishments and services enhancements. I produce sharp, concise releases and informative bios. I'll help you build a new press package, update your current kit or write individual releases.
Brochures and Marketing Materials
I deliver lively, engaging copy for brochures and fliers that work to help you sell your services. I'll make sure you get your message right, in a style that speaks clearly to your audience.
An entertaining newsletter is a great way to gain name recognition and keep your customers up to date on your latest service offerings. Provide features your audience can use: helpful hints, free resources, handy event calendars. Add a special offer, and you've got a publication your audience will welcome. They’ll identify you as a great source for services, information and expertise. My copy will help you get there.